Delphi Programming

and software in general.

Tuesday, August 26, 2008

Delphi 2009 Pricing - Euro Markup = 31%

-- start edit --
I made a horrific mistake (worksheet formula cut and paste with wrong cell reference). The correct ratio is 31%, not 47%.
I should have taken a hit from my own comment on the 1.31 ratio... sheesh...

Worksheet updated.

Obviously the 1 USD = 1 EURO assumption was completely false.

-- end edit --

Embarcadero / Codegear are still treating 1 USD = 1 EURO. In Norway, the exchange rates give a markup ratio of 1.47 times. Personally, I think that is rather stiff. You can see the calculation here.

The middle example with the 1.31 ratio is due to Norwegian EUR/USD currency exchange margins (DnB NOR Bank). The true cost difference for the Embarcadero webshop prices in Norwegian Kroner is shown in the rightmost blue columns.

Tentative prices from one local reseller indicates a markup ratio of 1.33, comparing reseller out price to US webshop price. Why does this feel like being ripped off? When buying software online, I am used to getting the same price as the rest of the world.

Posted on CodeGear forums: https://forums.codegear.com/thread.jspa?threadID=1589